Business Development

Internationalization motivation is strongly connected to companies’ goals to expand and grow their businesses by either new market development, new product development, increase market penetration in current markets or diversify its operations by entering new country markets with new products.

By seeking to employ the right development strategy, companies analyze their firm specific advantages trying to match them with country specific advantages.

The aim and mission of WBW network is to provide a platform for the users to exchange mutually beneficial information about the Country specific advantages which will aid greatly their ability to analyze and assess which quadrant position their companies reside on and how they can move on to achieve a strong fit between firm and country specific advantages.

Another critical decision related to business expansion across borders is to assess and choose the right road map of foreign market entry.

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